ANASAC, a Chilean company with over 77 years of experience, is strengthening its commitment to the Colombian market with a clear strategy of growth, innovation, and proximity to producers..
In Colombia, where ANASAC has been present since 2010, the company faces a new stage. Recently, the agronomic engineer has taken over as general manager of the subsidiary in the country Claudio Muñoz, who has more than 23 years of experience in the agricultural industry and whose goals include consolidating ANASAC Colombia as a trusted partner for Colombian farmers.
“We want to be a significant player in the coming years, through a differentiated portfolio and focus. We aim to be an ally that offers innovative and sustainable solutions to increase productive yields,” says Muñoz.
Growth strategy
Under this new leadership, ANASAC Colombia is focusing on three priority areas:
Expand its presence in key crops where it currently has a smaller share, such as bananas, while strengthening its portfolio in rice, flowers, and potatoes.
Renew your product portfolio to meet growing market demands and stricter regulations, and drive innovative biological and blend solutions.
Launch between 12 and 15 new products in the next three years, strengthening the offering for producers of various sizes.
Commitment to sustainability and productivity
ANASAC reaffirms its commitment to contributing to the future of Colombian agriculture through solutions that not only increase yields but also promote more environmentally responsible agriculture. With this vision, the Colombian subsidiary is moving towards becoming a regional benchmark in comprehensive solutions.
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ANASAC Colombia: with the goal of growing its portfolio and consolidating itself in the market (Biologicals LATAM)
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