Between February 21 and 24, 2023, in the city of Guanajuato, Mexico. Anasac Mexico held its annual sales convention 2023, where the results of the previous year were presented and strategies for the next business cycle were defined. The convention was attended by the regional sales leaders: Luis Valencia, General Manager of Anasac Mexico, Federico Alonso-Hidalgo, President of the Board of Directors of Mexico and General Manager of Gleba, and Daniel Traverso, General Manager of other LATAM countries.
At the convention, progress in the launching of new products was presented and growth opportunities in the different markets were analyzed. One of the main themes of the convention was the strengthening of customer relations and the improvement of after-sales service. The importance of ongoing training for sales personnel was also emphasized, and new technological tools were presented to facilitate the daily work of salespeople.
In summary, Anasac's sales convention in Mexico was a space for reflection and analysis, but also for celebration of achievements and motivation to continue growing in the Mexican market.
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